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Bella's Business Blog


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Bella's Business Blog

Have you ever stopped to consider just how many different businesses there are in your local town or city? If you take the time to look, you will notice that there are businesses of every kind, from little businesses which serve a few local customers to medium-sized companies which cater to the tourist and large multinationals who are trading on a global scale. However, the one thing each of these businesses will have in common is the fact that they are managed by someone who has a creative spark and a business brain. I'm not a businesswoman, but I have spent the last 7 months visiting various companies in my city so I could understand what made them successful and what made them fail. I have learnt from the best, so I hope you like my blog.

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Two tips for new online retailers

If you have decided to set up an online shop, here are some tips which you may find helpful.

Invest in high-quality shipping supplies

The cost of setting up a retail business can be very high. As such, you may find yourself searching for ways to reduce your overheads. However, it is absolutely essential not to opt for cheap shipping supplies, as to do so could have disastrous consequences for your new business.

For example, if when looking for shipping containers for sale, you choose the cheapest ones you can find, the products you then place inside them could end up getting damaged during the process of being delivered to your customer.

The reason for this is that extremely cheap shipping containers tend to be very flimsy and can easily break open if they are tossed around in the back of the delivery van, or accidentally dropped when being carried out of the vehicle. If this should happen, the contents inside would almost certainly sustain severe damage.

This type of incident could not only leave you with a very unhappy customer but could also increase your overall expenditures, as you would have to cover the cost of having the broken product returned and then arrange for a replacement product to be sent out.

As such, it would be a lot more economical to invest in durable, high-quality shipping containers that will be able to protect the products you put inside them.

Utilise social media to promote your business

Those who run brick-and-mortar shops do not have to promote their businesses quite as much as those who own online retail enterprises, particularly if they are centrally located in a busy town or city. The reason for this is that many shoppers will simply stumble upon them during the process of wandering from one shop to another.

Conversely, if you are an online retailer, very few people are going to accidentally discover your website. As such, you will need to find ways to let your target demographic know about the existence of your business.

The best way to do this is to set up social media accounts, which will enable you to not only share your products and notify people about sales and special offers but will also allow your existing customers to ask questions and seek assistance from your customer service team.

Make sure that any employees you assign to manage your social media accounts are extremely polite and patient and that they understand how to handle potentially challenging queries from customers. This is important, as if your employees are rude or dismissive of those that they interact with, they could end up tarnishing your brand's reputation.